Important News

Hi everyone!

As always, anyone who is interested in getting involved with Refresh Dallas is welcome. This is a great opportunity to gain additional experience in many areas: public speaking, leadership, planning, organizational skills, and more. Not only that but you'll be able to list on your resume an organization with a rich history of great presentations going back nearly 10 years! If you are interested, please contact me and I'll be happy to chat about how you can contribute to this wonderful organization.

Jeff Whitfield

Next Meeting

Stephen P. Anderson




If you plan on attending please RSVP.

In UX circles, we’ve equated friction with bad usability problems and we’ve assumed all friction is bad. Both of these are flawed assumptions begging to be challenged. While the simple message of “Don’t Make Me Think” was crucial to the maturity of our profession, it’s time we explored this topic of friction more thoughtfully, including times when friction is actually good and we most certainly should make people think. To this end, speaker Stephen P. Anderson has identified 6 different types of friction, each distinct from the other, each requiring a different kind of kind of conversation. 

About Stephen P. Anderson

Stephen P. Anderson is the Chief Experience Officer at BloomBoard, where he is transforming how teachers grow as professionals. Once a high school teacher, Stephen continues to challenge and inspire people as an international speaker and trainer; he’s presented at some of the world’s largest organizations, teaching stephenpanderson-headshot.jpg teams about games, play, learning, interactive visualizations, and other fun topics. 

Stephen is most recognized as the man behind the Mental Notes card deck—a tool that's widely used by product teams to apply psychology to interaction design.  He also authored Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?”  

Stephen P. Anderson


5445 Legacy Dr., Suite 100
Plano, TX 75024
P: (214) 613-4444
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NOTE: Should you have any issues getting into the building, call or text Jeff Whitfield at 214-274-5796.

Upcoming Meetings

Amir Rajan



What does it take to make a living off of building apps for the App Store? How do you gauge revenue potential for an app? How do you market without a budget? How do you get featured? Amir will take a deep dive into the App Store ecosystem. He'll share lessons learned from three years of experience (including revenue and download metrics) across his four App Store properties.