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In this presentation Giovanni will get past the hype around VR & 360 video and talk about how digital marketers are actually using VR in their online marketing campaigns. He'll briefly cover how we got here, why VR is relevant to marketing, discuss 5-6 recent campaigns he has worked on where 360 video was either a supporting element or main element of the campaign from fortune 100 brands, and will then show attendees what they need (gear, software, tactics) in order to start using 360 video in their own campaigns.
As with all his presentations, this talk will cover only work he has participated in. He believes it's critical that he shows attendees actual work he's done as opposed to showing work of others - this allows him to be able to speak directly to the issues faced and tactics used in the campaigns. At the end of this session attendees will:
1) Know what successful and unsuccessful campaigns with 360 video look like
2) Know what cameras and software are needed in order to shoot and produce 360 video
3) Know how to deliver content, not only for VR headsets but for users on youtube, facebook, desktops, and mobile devices
4) Know how producing 360 video is different from producing standard videos.
About Giovanni Gallucci
Giovanni is a Dallas-based Ad Age, Emmy, Telly, and Webby award-winning photographer and social media strategist He develops loyal, engaged online audiences for brands in entertainment, fashion, food & beverage, sports, and technology while spending most of his time as an online content producer where he builds online audiences by creating targeted, relevant content for engaging with fans on social networks.
He works with brands to concentrate their resources on optimal opportunities to increase sales, achieve a sustainable competitive advantage, and outperform their competition. Giovanni’s process includes all basic and long-term activities in the field of digital and traditional marketing that deal with the analysis of the strategic situation of a company and the formulation, evaluation and selection of market-oriented strategies which contribute to the goals of the company and its marketing objectives.
Giovanni is a keynote speaker who presents at international events like ad:tech, Canada Music Week, Dewey Beach Music Festival, Dubai's Digital Media Forum, Macworld, Pubcon, Search Engine Watch Live! and SXSWi. He has been covered in a variety of media outlets including AdAge, AdWeek, The Dallas Morning News, Fox Business News, The Houston Chronicle, Inc. Magazine, InfoWorld, NBC, The New York Times, The London Telegraph, USA Today, and Wired Magazine among others.
16000 Dallas Parkway, Suite 700
Dallas, TX 75248
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