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A Pleasure Doing Business

Stephen P. Anderson

What makes something emotionally engaging? And is there a place for delight in business applications?

Find out as we redesign a familiar business tool using ideas from behavioral economics, neuroscience and game mechanics.

During this "mini-workshop," speaker Stephen P. Anderson, author of the book "Seductive Interaction Design," will guide you through specific examples of sites who've designed serendipity, arousal, rewards, and other seductive elements into their applications, especially during the post-signup period, when it's so easy to lose people. He'll demonstrate how to engage your users through a process of playful discovery, which is vital whether you make consumer applications or design for the corporate environment.

Bio

Stephen P. Anderson is an internationally recognized speaker and consultant based out of Dallas, Texas. He created the Mental Notes card deck, a tool that's widely used by product teams to apply psychology to interaction design. He's also of the author of the book "Seductive Interaction Design," which explores this topic of psychology and design in more detail.

Prior to venturing out on his own, Stephen spent more than a decade building and leading teams of information architects, interaction designers and UI developers. He's designed Web applications for technology startups as well as corporate clients like Nokia, Frito-Lay, Sabre Travel Network, and Chesapeake Energy.

Between public speaking and project work, Stephen offers workshops and training to help organizations manage creative teams, make use of visual thinking, and design better customer experiences.

This Meeting Happened in the Past

It was held on to at Improving Enterprises. This meeting was graciously sponsored by Improving Enterprises.