Friction, More or Less
Stephen P. Anderson
In UX circles, we’ve equated friction with bad usability problems and we’ve assumed all friction is bad. Both of these are flawed assumptions begging to be challenged. While the simple message of “Don’t Make Me Think” was crucial to the maturity of our profession, it’s time we explored this topic of friction more thoughtfully, including times when friction is actually good and we most certainly should make people think. To this end, speaker Stephen P. Anderson has identified 6 different types of friction, each distinct from the other, each requiring a different kind of kind of conversation.
About Stephen P. Anderson
Stephen P. Anderson is the Chief Experience Officer at BloomBoard, where he is transforming how teachers grow as professionals. Once a high school teacher, Stephen continues to challenge and inspire people as an international speaker and trainer; he’s presented at some of the world’s largest organizations, teaching stephenpanderson-headshot.jpg teams about games, play, learning, interactive visualizations, and other fun topics.
Stephen is most recognized as the man behind the Mental Notes card deck—a tool that's widely used by product teams to apply psychology to interaction design. He also authored Seductive Interaction Design, which answers the question: "How do we get people to fall in love with our applications?”