Remove the Suck: Lessons in Product Differentiation
Ever wondered how to rise above the noise and make a truly exceptional product or service? Have difficulty making the case or explaining your point of view? Do you get sucked into copying "best practices" that keep you years behind? This session will be an intense ride through common misperceptions around management of features and a practical method to help measure, visualize, and focus strategic intent. Bring your notepad, because topics are aimed at bringing a new perspective to the most seasoned professionals in interaction design, information architecture, and product or program management.
AboutÂ Candy Bernhardt
Candy Bernhardt is an interaction designer and a high functioning rebel. Behavior and information is her medium. Over the last 12 years, she has worked in a wide range of companies including startups, dot coms, and huge bureaucratic companies, but still managed to lead a few break out concepts working against the tide. Candy enjoys sharing her experiences and lessons learned so your product development efforts can avoid common pitfalls and battle scars by applying design thinking in creative ways. Get ready for a passionately enthusiastic presentation!