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Scientist to Storyteller: How to Narrate Data

Eric Swayne

It's uncomfortable for me to admit this: Analysts aren't paid for the elegance of their Python, the resplendence of their R, or even the complexity of their CSV files. But after years of leading social analytics and research teams, and even architecting the platforms they use, I've come to a harsh reality: I and my fellow Analysts are paid for the meeting AFTER the report. The meeting where the C-suite actually remembers what we said, why it was important, and decides to apply it in a business decision.

So join me in a session where we will start from the analog human and work our way back to the digital data. We will unpack the biology, psychology, economics and Freakonomics that make humans tick. We will understand what a data-driven insight truly IS, and how we can help organizations not only understand it, but act on it. We'll talk tools and tips, but most importantly, we'll cover the techniques you can use to become an Agent of Change, rather than just a Janitor of Data.

See more at SXSW PanelPicker.

About Eric Swayne

I'm the Director of Product Management at MutualMind, a Digital Strategist at BuzzShift, and the Founder of DataNarrate. And for fun, I'm your host of the DFW Burger Meetup, and on the board of Digital Dallas. This is the personal blog of a raving Geek, itinerant Gamer, proud Daddy and grateful Christian. Opinions and wacky statements all my own.

Resources

Slides and videos of Eric's presentations

This Meeting Happened in the Past

It was held on to at Improving Enterprises. This meeting was graciously sponsored by Improving Enterprises.