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Service Design: WTH is it and why should I care?

Brandon E.B. Ward

The traditional role of UX is to fight for the user by designing usable & functional software and websites. But in the age of the IoT (Internet of Things) every experience of soft and hardware bleeds into the next. The wares we design (and unfortunately those we don't) are no longer isolated elements, but a network of experiences and combinations - this is Service Design in a nutshell. Why should you care? Come and see!

About Brandon E.B. Ward

Brandon’s passion for Experience and Service Design comes from a background in the arts combined with an interest in interactive media on mobile, the web and video games. Originally an artsy kid with three Bachelor degrees in Vocal Performance, Music Theory and Acting, Brandon now enjoys creating user-friendly solutions to let other people be rock stars at their jobs. He holds an MS degree from Indiana University in Interactive Media Design and has developed a talent in bridging the gaps between development, design, business and the customer.

Brandon grew up in eight states and two countries and is fluent in 3 Filipino languages. When not working, Brandon loves watching movies, restoring old cars, training Kung Fu and hanging out with his 4 adorable kids and lovely wife.

This Meeting Happened in the Past

It was held on to at Improving Enterprises. This meeting was graciously sponsored by Improving Enterprises.