Sweating the UX Details
Stephen P. Anderson
We all enjoy well-designed, well-crafted experiences, but all too often our development processes (Agile, Lean) and organizational cultures seem to pit deadlines and quick iterations against a thoughtful attention to details. Sacrificing quality on the altar of quick is a dangerous mistake, especially as the bar for â€œgood enoughâ€ continues to rise in 2015.
We see an ever increasing attention to detail, specifically when it comes the careful use of animation, typography, communications with customers, and creating all-around frictionless experiences. This attention to detail isnâ€™t limited to Apple anymore. Instead, weâ€™re seeing this across industriesâ€”companies like Uber, Square, Virgin, and Nest are sweating the details to dominate their competition through design.
So, what does it take for a company to consistently deliver great customer experiences? And what exactly does it mean to be a â€œdesign-drivenâ€ company?
Speaker Stephen P. Anderson will share his experiences, both as a consultant and now as part of an executive team, trying to balance the needs of the business with needs of the customer. Heâ€™ll share the tools and processes he uses to reconcile â€œgetting it doneâ€ with â€œgetting it done right,â€ showing how you can create a culture that values both shipping and quality experiences. Heâ€™ll explore what craftsmanship looks like for (mostly) digital experiences, with numerous examples of companies and products that are raising the bar for UX professionals.