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The Future of SEO

Jeff Whitfield

With the recent update to Google's search algorithm (codename Penguin), a lot of talk has been going around about the future of SEO. With this special Refresh Dallas meeting, Jeff Whitfield will be moderating a discussion about the future of SEO. We'll be revisiting his discussion about metadata and schemas as well as the importance of good content writing, semantic HTML markup, what this means for ecommerce sites, and more.

To start off the discussion, we recommend that you review the following articles:

Be prepared to take notes! And bring some ideas of your own! We want you to be part of the discussion!  :)

About Jeff Whitfield

What happens when you unleash a frustrated musician onto a computer? You get a really big geek! That's Jeff in a nutshell.

What used to be just a simple hobby turned into a great shift in his career. Although he majored in audio and video production, his love for computers grew and grew to the point where a change was destined to occur. Beginning in 2001, he held positions within the IT industry from IT Assistant to IT Supervisor. But his real calling was web development and design.

Jeff's career involves helping people build cutting-edge, custom websites using emerging standards, modern design, and the latest development techniques. This requires a significant amount of planning and, at times, tight collaboration with designers and user experience specialists.

Over the years Jeff has developed a philosophy that dictates that "less is more" and that "good enough" simply isn't good enough. Good design is as much about communicating with your audience as it is about aesthetics. He embraces the "now" and try to build sites in a future-forward mentality that allows for communicating to the audience in a highly modern way.

Find out more about Jeff on his website.

Resources

Get to the top of Google!
The 20 best tools for SEO
GoodRelations as part of Schema.org
Schema Example

This Meeting Happened in the Past

It was held on to at Improving Enterprises. This meeting was graciously sponsored by Improving Enterprises.